{"id":169161,"date":"2025-07-21T13:00:48","date_gmt":"2025-07-21T17:00:48","guid":{"rendered":"https:\/\/www.mothermag.com\/?p=169161"},"modified":"2025-07-22T12:06:28","modified_gmt":"2025-07-22T16:06:28","slug":"alex-schinasi-hulken","status":"publish","type":"post","link":"https:\/\/www.mothermag.com\/alex-schinasi-hulken\/","title":{"rendered":"Mother Essentials: Alex Schinasi of Hulken"},"content":{"rendered":"

Schlepping is a way of life for both moms and<\/em> entrepreneurs. And Alex Schinasi<\/a>\u2014a 3x founder and mother of three\u2014knows this all too well. Which is why she created Hulken<\/a>\u2014a line of durable, foldable, and dare we say cool<\/em> rolling bags beloved by heaver-lifters coast-to-coast. Now living in Lisbon with her three children (Isaac, 10, Liv, 7, and Noam, 5) and husband\/co-founder (Yoni Sheleg), Schinasi also founded and sold two companies<\/a> before diving into her current family-run venture. Below, she shares her current Mother Essentials<\/a> for staying sane, creative, and connected\u2014both as a founder and a mom.<\/p>\n

Moringa Miracle Oile. <\/strong>“Moringa\u2019s super power Miracle Oil makes my skin vibrate\u2014no other product comes close. Instant glow, no makeup needed.” Miracle Oil, $54, Moringaia<\/a>.<\/em><\/p>\n

The Stardust Elves. <\/strong>“Poems at bedtime help us slow down. This book casts a magical wind-down spell over the whole house.” The Stardust Elves, $13.99, Amazon<\/a>.<\/em><\/p>\n

Feeling Neat = Feeling Good.<\/strong> “Fresh nails, a blowout, and a real outfit (even if I\u2019m WFH) instantly change my mood and productivity.”<\/p>\n

Theragun Mini.<\/strong> “It lives next to my desk. A game-changer for unwinding tight muscles after workouts or long laptop hours.” Theragun Mini, $219, Therabody<\/a>.<\/em><\/p>\n

Mouth Taping at Night.<\/strong> “Sounds weird, but hear me out: no more sinus infections, no more congestion, deeper sleep. Total health hack.”Mouth Tape, $39, The Skinny Confidential<\/a>.<\/em><\/p>\n

10,000 Steps a Day.<\/strong> “Non-negotiable. Walking is my meditation, my reset, and how I put sleep struggles to rest\u2014literally.”<\/p>\n

Bleecker & Prince Jewelry.<\/strong> “Their pieces are playful, powerful, and personal. Even my engagement ring is custom from them.” BleeckerandPrince.com<\/a><\/em><\/p>\n

Idyl Lab-Grown Diamond Cuffs. <\/strong>“Chic, sustainable, and never come off. I love that I can add charms as I go.” Astra Ear Cuff, $995, Idyl<\/a>.<\/em><\/p>\n

New Balance for the Whole Fam.<\/strong> “Everyone in the house has a pair. Cool, comfy, and durable enough to survive all of our adventures from Lisbon\u2019s cobblestones to NYC sidewalks.” 9060 Sneakers, $150, New Balance<\/a>.<\/em><\/p>\n

Flaus Electric Flosser.<\/strong> “This feels like a skincare tool for my teeth. It\u2019s oddly satisfying\u2014and way more effective than flossing.” Electric Flosser Starter Kit, $99, Flaus<\/a>.<\/em><\/p>\n

The Judy Blume Collection.<\/strong> “These books sparked something in my kids. They\u2019re timeless, honest, and spark big conversations.” Judy Blume Essentials Boxed Set, $24.98, Amazon<\/a>.<\/em><\/p>\n

Kindle.<\/strong> “Nothing beats a good book when I find one. We also just gifted my 10-year-old a Kindle for when we travel so that his thirst for reading can never stop, even when we\u2019re out of books!” Kindle Paperwhite, $179.99, Amazon<\/a>.<\/em><\/p>\n

Our Hulken Bags.<\/strong> “Yes, I co-founded it\u2014but I genuinely use ours daily. School run? Airport? Beach days? It handles it all for the whole family.” Hulken Original Rolling Tote Bag, $99, Hulken<\/a>.<\/em><\/p>\n

For more\u00a0<\/em>MOTHER ESSENTIALS<\/em><\/a>, peep our recent features on artist & author Carissa Potter Carlson<\/a>, actress & activist Hilary Swank<\/a>, the co-founders of\u00a0Hearth Display<\/a>, author and organizer\u00a0Aida Mariam Davis<\/a>, design consultant\u00a0Joyce Lee<\/a>, self-care advocate\u00a0Rachel Garahan<\/a>, DJ\u00a0Va$htie Kola<\/a>, designer\u00a0Rebecca Minkoff<\/a>, VEERT founder\u00a0Julia Lang<\/a>, cookbook author\u00a0Jenn\u00e9 Claiborne<\/a>,\u00a0Neha Ruch<\/a>\u00a0of Mother Untitled, model, writer, and activist\u00a0Cameron Russell<\/a>, author\u00a0Nasozi Kakembo<\/a>, kid-lit talent\u00a0Bo Lu<\/a>, artist\u00a0Suzy Ultman<\/a>, and Super Smalls founder Maria Duenas Jacob<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Schlepping is a way of life for both moms and entrepreneurs. And Alex Schinasi\u2014a 3x founder and mother of three\u2014knows this all too well. Which is why she created Hulken\u2014a line of durable, foldable, and dare we say cool rolling bags beloved by heaver-lifters coast-to-coast. Now living in Lisbon with her three children (Isaac, 10,…<\/p>\n","protected":false},"author":3,"featured_media":169169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,108,7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/posts\/169161"}],"collection":[{"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/comments?post=169161"}],"version-history":[{"count":11,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/posts\/169161\/revisions"}],"predecessor-version":[{"id":169178,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/posts\/169161\/revisions\/169178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/media\/169169"}],"wp:attachment":[{"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/media?parent=169161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/categories?post=169161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mothermag.com\/wp-json\/wp\/v2\/tags?post=169161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}